CTA diagnostic
Diagnose your landing-page CTA before rewriting it
A call to action is not just button copy. It is a promise about what happens next, given visual priority at the moment a visitor has enough context to act.
Open the five checksOriginal diagnostic library
Landing-page patterns you can diagnose
Inspect one decision at a time with observable facts, explicit warnings, and a bounded next move. No copied swipe file and no invented conversion result.
Patterns identify a hypothesis.
Growth Scan checks the live public page and returns one prioritized finding with assumptions and limitations.
Run Growth ScanChoose the visible decision
Three diagnostics, three distinct jobs
Each guide uses a different fact model and example. If a page cannot support a page-specific diagnostic, it does not enter this library.
Form diagnostic
Find form friction without guessing at conversion lift
A short form is not automatically a good form. The useful question is whether every request earns its place at this step and whether a visitor can recover when something goes wrong.
Open the five checksPricing-page diagnostic
Diagnose pricing-page uncertainty before redesigning plans
Pricing-page friction is often uncertainty, not price. A visitor needs to identify the right plan, compare meaningful differences, understand the charge, and know what each CTA starts.
Open the five checks1
Observe
Record only facts visible on the public decision path.
2
Diagnose
Match facts to one warning without claiming causation.
3
Hand off
Run a scan or test the smallest truthful next move.